ACTIVO

MOBILE APP CONCEPT
SPRING 2018

A conceptualized space where friends can connect and plan out hangouts around bucket lists. It solves the problem of doing the same old and helps find unique things to do with friends.

PROJECTS

Worx 

UX Design, Industrial Design, Brand Identity

Meals On Wheels

UX Design, Industrial Design, Brand Identity

Medbot

UX Design, Industrial Design, BME Design

Cultural Probes

Research Methods, Design Thinking, Brand Identity

Crowdy

UX Design, Industrial Design, Brand Identity








A mobile app that allows users to check the 
crowdedness and the atmosphere of cafes.

Pinnote

UX Design, Website Design, HTML/CSS









A music sharing service that allows members to save
music, and videos from other medias to their board.

Formstudies

Overview

Recently, while arranging plans to hangout with my friends, I noticed that we spend a lot of time indecisively going back and forth on suggestions of what we could do. Everyone had different ideas in mind. I realized that this often happens to many people because it takes time and communication to find mutually-interesting activities among friends. After further research, I conceptualized a social networking mobile application called Activo to help solve this issue.

Problem Space

Sometimes just deciding what to eat with friends can get pretty complicated. You suggest "pizza", but the other person just had that last night. They suggest "Chinese", but you were planning on having Chinese with family later in the day. The pressure begins to build, and soon that small decision becomes world's most difficult problem. This issue is very common in everyday life for people of all ages.

Solution

Activo allows users to see lists of what their friends are interested in doing. Users can then choose from these lists in order to narrow down what they both want to do. This helps you jump from not knowing what to do, to finding out an activity that both you and your friend enjoy. Additionally, this application allows you to meet others with similar interests.

Mission Statement

To find the perfect plan for people who socialize.

PROJECTS

Worx 

UX Design, Industrial Design, Brand Identity

Meals On Wheels

UX Design, Industrial Design, Brand Identity

Medbot

UX Design, Industrial Design, BME Design

Cultural Probes

Research Methods, Design Thinking, Brand Identity

Crowdy

UX Design, Industrial Design, Brand Identity








A mobile app that allows users to check the 
crowdedness and the atmosphere of cafes.

Pinnote

UX Design, Website Design, HTML/CSS









A music sharing service that allows members to save
music, and videos from other medias to their board.

Formstudies

Stakeholder Analysis

To start off, I identified groups that are most likely to be affected. The main stakeholders are families, friend groups, and acquaintances.

From creating a stakeholder map, I realized that each social group has different social values.

Family Members –

  • Family members are usually know each other's interests
  • They still have to suggest new activities to each other because of the difference in age.

Friends –

  • Friends do not know of one another's interests on an updated basis
  • Doing things together helps create stronger bonds

Friends –

  • Acquaintances usually imply bigger groups and they have the hardest time figuring out what to do together
  • Some groups hand out lists and vote on what to do

Target Audience

With the insights gained from the stakeholder map, I was able to group different personalities within those social groups.

Depending on the user, the application may be used for different purposes. A student may want his family to know something that he wants hidden from his friends. Therefore, I implemented a "post privacy level" that that allows users to customize the privacy of their posts. This way, they can use Activo for multiple social groups and post freely.

Competitive Analysis

Since I am tackling a social issue, I looked into competitors that focus on the social scene. Then, I analyzed their strategies in order to determine their strengths and weaknesses.

Interviews

After analyzing the strategies of competitor platforms, I conducted interviews with other 'social experts' around me to explore different socializing strategies.

Insights from
the Interviews

  • When meeting up with a new friend, inviting a mutual friend is a good way to open up to each other.

  • Some people go through their friend's photos to see what they are interested in before suggesting something to do together.

  • Stephanie often sends a bucket list to her friends in order to show them what she has been interested in, and lets them choose from the list. It is shown on the bottom.

The bucket list suggests new activities and allows her friends to choose what they are most interested in. This way, no one will be doing something that they do not enjoy.

Personas

After the interviews, I realized that people are very specific about their socializing methods. Keeping those methods in mind, I narrowed down the target audience groups into three different personas with different values in life.

Storyboarding

Before planning out the user flow of the platform, I drew a storyboard to better understand the interactions of users from one of the persona's perspective. This research tool helped me realize that I should also include a way for users to freely communicate (which I included later in the process), instead of just showing their interests.

Sketches

User Flow

Iterations (wireframes)

Final Directions

After exploring a number of different ways the user can look through friend's Activo lists and express interest, I chose two screens that I thought was most intuitive.

The first screen is simple to use because it not only shows the upcoming events, but also the completed tasks. This motivates users to complete their activities and share their accomplishments with friends. The A/B testing on the wireframes made me realize that some features that should be eliminated or modified.

Eliminating Obvious Text
For example, I wrote that '3 people are interested' to make it clear that the user is willing to do the activity when they tap the heart. However, after mirroring the screen from a mobile device, it was obvious that the text was redundant because the notification already says that the user 'showed interest'.

Adding a Feature
This feature shows all the people that are interested in the activity. It creates greater efficiency and helps the user organize an activity as a group.

Taking out the Dropdown Feature
Adding a dropdown of friends' lists would limit users from creating multiple lists because the list has to be laid out vertically. Instead, I decided that I should lead the user to the friend's profile, so that he could see his past activities as well.

Pivoting away from the hamburger menu

Solution

Activo allows users to see lists of what their friends are interested in doing. Users can then choose from these lists in order to narrow down what they both want to do. This helps you jump from not knowing what to do, to finding out an activity that both you and your friend enjoy. Additionally, this application allows you to meet others with similar interests.

Feedback

After personally going through the A/B testing myself and taking notes of the strong and weak features, I asked another good friend, Joseph Kim, to participate in another A/B testing to see how other users would view the flow.

PROJECTS

Worx 

UX Design, Industrial Design, Brand Identity

Meals On Wheels

UX Design, Industrial Design, Brand Identity

Medbot

UX Design, Industrial Design, BME Design

Cultural Probes

Research Methods, Design Thinking, Brand Identity

Crowdy

UX Design, Industrial Design, Brand Identity








A mobile app that allows users to check the 
crowdedness and the atmosphere of cafes.

Pinnote

UX Design, Website Design, HTML/CSS









A music sharing service that allows members to save
music, and videos from other medias to their board.

Formstudies

Final Design

1. Tags

The tag suggestion allows the user to see who else is interested in the activity. The user's friends will also be able to see that the user is interested in the activity.

2. Mutual Interests

Only the user can see who else is interested in the activity. He then decides if he could invite more people.

3. Bookmarks

The yellow bookmark button allows the user to save the activity for future reference.
Bookmarked activity will be listed in the 'Bookmarks' page.

4. Chat Screen

The chat screen allows the user to invite more friends to the chat.

5. Friend's Profile

The user can show interest in the activities the friend has listed.

Interactions

1. Adding a bucket list

The user adds a new listing by just tapping on the text box. This box is in both the 'My Bucket' page and the 'News Feed' page.

As the user types, a tag suggestion pops up. Adding tags to posts allows the user to see other friends who are interested in the activity.

2. Interacting With People

The News Feed page allows the user to see his friend's recent posts and activities that multiple friends had liked.

The user can bookmark them for future reference.

3. Andrew's Point of View

Andrew wants to catch up with Katrina. He goes into Katrina's profile to check out what she has been interested in recently.

Among Katrina's bucket list, the two movies, La La Land and Star Wars catch his mind. He expresses interests in both of them by clicking on the 'Interest' icon.

4. Katrina's Point of View

When Katrina clicks on the notification from Andrew, she sees that three other mutual friends have shown interest in the same activity.

Katrina decides that it would be a good idea to invite two of them since they are acquaintances. She messages Andrew to see if he agrees with inviting more friends.

After further discussion in the chat, Katrina and Andrew come up with a plan that they are both interested in.

Reflection

I had a lot of fun working on this project since it was about solving a real-life problem that I thought was a huge problem.
Now that I came back to reflect on it after learning a tremendous amount during my summer internship, I realize that I have to think each experience in a wholistic view. I also haven't done the A/B testing, which is crucial for the design to look comfortable in our eyes.

However, I still think that this concept would be useful in real-life socialization,  and am planning to collaborate with an engineer to realize the app.

Tina Jiwoo Park
tinapark.j@gmail.com
412. 494. 8244