ACTIVO

MOBILE APP CONCEPT
SPRING 2018

A conceptualized space where friends can connect and plan out hangouts around bucket lists. It solves the problem of doing the same old and helps find unique things to do with friends.

PROJECTS

Worx 

UX Design, Industrial Design, Brand Identity

Meals On Wheels

UX Design, Industrial Design, Brand Identity

Medbot

UX Design, Industrial Design, BME Design

Cultural Probes

Research Methods, Design Thinking, Brand Identity

Crowdy

UX Design, Industrial Design, Brand Identity








A mobile app that allows users to check the 
crowdedness and the atmosphere of cafes.

Pinnote

UX Design, Website Design, HTML/CSS









A music sharing service that allows members to save
music, and videos from other medias to their board.

Formstudies

Overview

Recently, while arranging plans to hangout with my friends, I noticed that we spend a lot of time indecisively going back and forth on suggestions of what we could do. Everyone had different ideas in mind. I realized that this often happens to many people because it takes time and communication to find mutually-interesting activities among friends. After further research, I conceptualized a social networking mobile application called Activo to help solve this issue.

Problem Space

Sometimes just deciding what to eat with friends can get pretty complicated. You suggest "pizza", but the other person just had that last night. They suggest "Chinese", but you were planning on having Chinese with family later in the day. The pressure begins to build, and soon that small decision becomes world's most difficult problem. This issue is very common in everyday life for people of all ages.

Solution

Activo allows users to see lists of what their friends are interested in doing. Users can then choose from these lists in order to narrow down what they both want to do. This helps you jump from not knowing what to do, to finding out an activity that both you and your friend enjoy. Additionally, this application allows you to meet others with similar interests.

Mission Statement

To improve and enhance the process of planning social events

PROJECTS

Worx 

UX Design, Industrial Design, Brand Identity

Meals On Wheels

UX Design, Industrial Design, Brand Identity

Medbot

UX Design, Industrial Design, BME Design

Cultural Probes

Research Methods, Design Thinking, Brand Identity

Crowdy

UX Design, Industrial Design, Brand Identity








A mobile app that allows users to check the 
crowdedness and the atmosphere of cafes.

Pinnote

UX Design, Website Design, HTML/CSS









A music sharing service that allows members to save
music, and videos from other medias to their board.

Formstudies

Stakeholder Analysis

To start off, I identified groups that are most likely to be affected. The main stakeholders are families, friend groups, and acquaintances.

From creating a stakeholder map, I realized that each social group has different social values.

Family Members –

  • Family members are usually know each other's interests
  • They still have to suggest new activities to each other because of the difference in age.

Friends –

  • Friends do not know of one another's interests on an updated basis
  • Doing things together helps create stronger bonds

Friends –

  • Acquaintances usually imply bigger groups and they have the hardest time figuring out what to do together
  • Some groups hand out lists and vote on what to do

Target Audience

With the insights gained from the stakeholder map, I was able to group different personalities within those social groups.

Depending on the user, the application may be used for different purposes. A student may want his family to know something that he wants hidden from his friends. Therefore, I implemented a "post privacy level" that that allows users to customize the privacy of their posts. This way, they can use Activo for multiple social groups and post freely.

Competitive Analysis

Since I am tackling a social issue, I looked into competitors that focus on the social scene. Then, I analyzed their strategies in order to determine their strengths and weaknesses.

Interviews

After analyzing the strategies of competitor platforms, I conducted interviews with other 'social experts' around me to explore different socializing strategies.

Insights from
the Interviews

  • When meeting up with a new friend, inviting a mutual friend is a good way to open up to each other.

  • Some people go through their friend's photos to see what they are interested in before suggesting something to do together.

  • Stephanie often sends a bucket list to her friends in order to show them what she has been interested in, and lets them choose from the list. It is shown on the bottom.

The bucket list suggests new activities and allows her friends to choose what they are most interested in. This way, no one will be doing something that they do not enjoy.


Main takeaway–
Users typically know exactly what they want to do, but aren't able to communicate it well unless they've been explicitly asked by their friends, or able to visualize in a way.

Personas

After the interviews, I realized that people are very specific about their socializing methods. Keeping those methods in mind, I narrowed down the target audience groups into three different personas with different values in life.

Storyboarding

Before planning out the user flow of the platform, I drew a storyboard to better understand the interactions of users from one of the persona's perspective. This research tool helped me realize that I should also include a way for users to freely communicate (which I included later in the process), instead of just showing their interests.

User Flow

First Pass

User testing feedback

After looking back at this project that was done a year ago, I was able to realize how much I have grown as a designer. There were a lot of points that didn't make sense in the work flow.

I also didn't realize what I had to emphasize in this product. The reason that this app is unique is that it not only allows you to list out your own bucket list, but also lets you browse through what your friends have been interested in recently, and to find the mutual interests together.

So I decided to think of ways to emphasize the events of users by making it the first thing they see on the screen.

Final interactions

Feed Page –

The feed page allows the users to swipe through their friend's Activo activities. I learned that showing a list of recent friend's activities may disperse the user's attention. So I decided to change my direction to making a card to really emphasize the text.

Bookmarking feature – I also scribbled out the bookmarking feature because there doesn't need to be a separate page just for bookmarks when you can just add it straight to your own Activo list.

Friends' Profiles –

The users would be able to follow each other and be able to visit each other's lists.

By going on their friend's Activo bucket list, users will 'show interest' to let their friends know that they are also interested in the activity. This way, users will find out what they are mutually interested in.

Adding a new bucket list–

On a page called My Page, users will be able to manage their own bucket list. I wanted to allow them to add features such as setting a time frame for your activity, whether it is rough or strict, an alert system, color coding, privacy settings, and adding hashtags.

I wanted the interaction of adding an activity to be quick and simple, so instead of having a whole new page or a modal, I decided to use a pop up style.

Interested Friends –

On the user's My Page, she will find the people that are interested in the activities she posted. This list is not shown in the feed page, since I thought that the interaction between the person who has shown interest and the user should be more personal.

So now that the user gets to see the full list of people who has shown interest, she will be able to send text messages through it.

In my previous prototype, I had included the chat feature in the app. However, I thought that the chat feature is not necessary because the app is more focused on finding mutual interests.



I also added checkboxes in the interested friends list so that the user can select multiple people to text. This will encourage the user to invite more people to the event.

Final Thoughts


This redesign project had made me realize how much I have grown over a year. This was one of my first independent UX/UI design I had done, and a year ago, I was more naive to understand the relationship between the interface and the user. Back then, I believed that an app should provide as many 'cool' features as possible (yikes!).

However, one of the things that I learned during the internship at Yahoo! this summer is that sometimes you have to give up some of the features in order to focus on the main goal and also that some parts have to be passive aggressive in order to get the user's full attention. 

I had a lot of fun redesigning this mobile app not only because it is about solving a problem that I had always bumped into, but also because I got to use the lessons I learned over the summer.

Tina Jiwoo Park
tinapark.j@gmail.com
412. 494. 8244